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Unlocking Bright Ideas in Your Region Using Focus Groups

Wednesday 19 September 2007 - 9am to 1pm

Wayne Graham, Lecturer in Management, Faculty of Business, University of the Sunshine Coast

About the Forum:

With the increasing attention on community participation across all spheres of government, community consultation strategies and devotion of programs to the community, managers and community workers increasingly need to identify issues and gather information from a range of stakeholders. This workshop aims to equip managers and community workers with the skills to recruit, select and conduct focus groups in a variety of settings including workplace situations, ongoing advisory committees and community consultation work. The workshop will provide planning processes, questioning skills, moderating skills as well as strategies for analysing and reporting the results from conducting focus groups.

Key issues:

  • Characteristics, uses and styles of focus groups
  • Techniques for planning a focus group
  • Frameworks for developing questioning skills
  • Recruitment and selection processes
  • Moderating attributes and skills
  • Analysing and reporting structures
  • Techniques for adapting and modifying focus groups

     

    The following workshops will be run at the SEGRA 2008 Conference:


    Half day Workshops

    Full day Workshops


    Study Tours



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